Entering Australia with a local team that works in Chinese
An English website, overseas social content, English customer service and phone answering, built in Melbourne for how readers and search work here, and managed with you in Chinese.
Where it usually gets stuck
An English website for a company going abroad usually gets made one of two ways: machine-translate the Chinese site, or have a domestic vendor lay out an English version in the domestic style. To a reader here they look the same: not local. Search engines reach a similar verdict.
Enquiries from overseas customers arrive by email, WhatsApp and phone, and the time difference lands them in the middle of the night at home. A night shift, or a reply the next day, both spend the first impression.
Localisation means redoing page structure, contact details, units, privacy wording, and the way Google and AI answers index the site, the way this market does them. Swapping the words for English is the smallest part.
The three lines that apply
Each line states what you need, what we provide and what you receive. The images are finished work, not concepts.
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This site's first screen; the relief wall, the ink line and the particles are built in-house 01
Digital product engineering
Front-end design and full-stack development
- You need
- An English website that reads as local in the target market, findable by Google and by AI answers, and maintainable by the team at home.
- We provide
- Built from zero by the Melbourne team: English copy written for local readers, separate URLs per language, structured data and sitemap in place, contact details and compliance wording by Australian rules. The site you are reading and the bilingual site of the Dongguan Fumuyuan Red Sandalwood Museum were both built this way.
- You receive
- The live English or bilingual site, technical documentation and acceptance scripts.
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AI explainer line course-0001: 16 script lines, 21 shots, machine frame review on every shot, 3:41 final 02
Content and AIGC production
AI-run social accounts and custom AIGC content
- You need
- Overseas social accounts publishing on a cadence, with images, video and copy produced in the language and taste of the target market, without overtime at home.
- We provide
- AI-run social accounts and custom AIGC production. A video line that runs script, storyboard, voice-over and rendering end to end, with a machine frame review on every shot.
- You receive
- A line that ships on a weekly cadence, a content specification, reproducible production configuration.
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Voice agent console: sample call, live transcript, intent detection, ticket write-back 03
Voice and digital humans
AI voice calls and AI digital-human livestreaming
- You need
- English calls and online enquiries answered in local hours, handed to the person you name when needed, with a record kept.
- We provide
- AI answering and outbound calling, plus English question-answering on your company material: answers drawn from what you provide, handover boundaries defined in advance, every call and conversation recorded.
- You receive
- A live voice agent, a question-answering agent and their records.
How it starts
Map the workflow
We look at how the work runs today and where the time and money go. Facts only, no proposal yet.
Pick one testable case
One scoped case, with the success criteria and the acceptance method agreed in writing before anyone builds.
First working version in two to four weeks
A version that runs, not a prototype demo. If it misses the criteria fixed in step two, we keep working until it meets them, within the same scope.
Hand it over so you can change it
You get the docs and the acceptance scripts, plus how to change it later. If you stop working with us, it keeps running.
Questions we get asked
- How are you different from a web agency in China?The team is in Melbourne. Pages are made for local readers and local search engines; contact details, time zone and compliance wording follow Australian rules. We work with you in Chinese and deliver in English.
- We have a team at home. Which part do you take?Usually the target-market end: the English site, overseas content, English customer service and call answering. Your team keeps product and supply, and the two sides hand over at interfaces written down in advance.
- What about the time difference?Hours are 09:00 to 22:00 Melbourne time (AEST), which covers most of the working day in Beijing. Customer enquiries and calls are answered by the system first and handed to the person you name when needed.
- How long does it take, and how is it priced?Once the case is scoped and the acceptance criteria are written, a first version usually takes two to four weeks. Pricing is per scoped case, not per hour; there is no price list on the site.
- Is there work we can look at?The site you are reading, with a separate URL for each language, and the bilingual site of the Dongguan Fumuyuan Red Sandalwood Museum. The Work page has numbers you can reproduce.
Tell us which step costs you the most
Contact us